Why the Newborn Photography Industry Needs Regulation And What Every Parent Should Know Before Booking a Session.

Newborn photography has grown rapidly over the last decade, capturing those fleeting, precious first days of life. But did you know that the newborn photography industry in the UK is completely unregulated?

That means anyone can pick up a camera, call themselves a “newborn photographer”, and start offering sessions – with no required training, safety knowledge, or professional standards.

As heart-warming as those sleepy baby portraits are, there’s a serious side to this. We’re talking about handling brand new humans – often just days old – who are vulnerable, fragile, and still adjusting to life outside the womb.

One of the most important (and often overlooked) aspects of newborn photography is safe posing. Babies must be carefully supported at all times — either physically or with editing techniques like composites. Their airways must remain open, their limbs should never be forced into positions, and they should never be left unattended on props or raised surfaces.

You wouldn’t feel comfortable with an untrained midwife delivering your baby — so why trust someone untrained to safely pose and handle your baby just days later? The difference in setting doesn’t change the importance of proper care and knowledge

Here’s why this matters:

🔹 No Required Safety Training
There’s no legal requirement for photographers to be trained in newborn safety, posing, or even basic hygiene. Safe posing techniques and temperature control aren’t just “nice to have” – they’re essential for your baby’s wellbeing.

🔹 No Oversight or Standards
With no governing body in place, there’s nothing to ensure that every photographer handling newborns is trained in safe practices, clean working conditions, or responsible posing techniques. While many professionals hold themselves to high standards, regulation would create a clear line of accountability — and help protect babies from the risks that come when those standards aren’t met.

🔹 Parents Assume They’re in Safe Hands
Many new parents understandably assume a photographer working with newborns must have the right knowledge and experience. Unfortunately, that’s not always the case.

🔹 Experience Varies Massively
While many photographers invest in proper training, others may not. Without regulation, there’s no official way to distinguish between them.

The Truth Behind the Froggy Pose: What Parents Should Know

A peaceful newborn baby, posed with their cheek resting on their hand, cuddling a small, handmade plush toy. The warm, earthy tones and soft textures create a cosy, dreamy atmosphere.

One of the most recognisable newborn images is the Froggy Pose — where baby appears to be resting their chin in their hands with their legs curled underneath. While the final image looks serene, it’s important to understand that this pose is always created using two separate photos, merged together in editing. A photographer or assistant supports the baby’s head in one shot and their arms in another — ensuring a hand is on baby at all times.

The baby is never balancing unsupported, and should never be left in this position alone, even for a second. Sadly, there are videos online showing this pose being done unsafely — with babies left to hold themselves up, which is extremely dangerous and puts strain on their neck, spine, and airways.

Even when done correctly, not every baby will tolerate this pose, and that’s perfectly okay. A trained photographer will always follow the baby’s lead, never force a position, and prioritise comfort and safety over getting “the shot”.

⚠️ This pose should only be attempted by photographers who are properly trained in newborn safety and compositing techniques. Without the right knowledge and hands-on guidance, attempting the Froggy Pose can be risky and should not be tried at home or by untrained individuals.

So, what can you do?

Until the industry becomes regulated, parents need to take extra care when choosing a newborn photographer. Here’s how to dig beneath the surface and make informed, confident choices:

Ask for proof of training – Reputable photographers will be happy to discuss their safety courses or training with experienced mentors.

Understand what safe posing looks like –
Safe posing means your baby is always supported — either physically or through composite editing. A baby’s airways should never be restricted, their limbs shouldn’t be forced into positions, and they should never be left unattended on props or elevated surfaces. If a pose looks like it needs a spotter or support — it probably did, and it should have.

Look for behind-the-scenes content – Many professionals share videos or stories showing how they work, including how they support babies during poses, keep the room warm, and follow hygiene protocols. This kind of transparency is a strong sign of professionalism.

Read full reviews (not just star ratings) – Look for reviews that mention how the photographer handled the baby, whether parents felt informed and reassured, and how safety and comfort were prioritised.

Check their insurance and contracts – A properly insured photographer with a clear, professional contract is more likely to take their responsibilities seriously and treat their work with care.

Trust your gut – If something feels off during your enquiry or consultation, it’s okay to walk away. You should never feel rushed, dismissed, or pressured into a session.

Don’t choose based on price alone – We all have budgets, and there are talented photographers at every price point. But newborn photography involves much more than just taking a picture — it’s about safely handling your baby, creating a calm environment, and understanding newborn behaviour. If a price seems unusually low, take time to ask why — and make sure the photographer has the right training, experience, and safety practices in place.

In Summary

While the newborn photography industry isn’t yet regulated, knowledge is a powerful tool for parents. By asking the right questions and choosing a photographer who values safety as much as beautiful images, you can enjoy a calm, memorable experience that results in photos you’ll treasure forever.

There are many passionate, highly trained photographers out there doing things the right way — creating stunning images with baby’s comfort and wellbeing at the heart of every session. With a little care and research, you’ll find someone who makes you feel confident, informed, and truly looked after.

Because your baby’s first portraits should be as safe as they are special. 💛

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